Category: Uncategorized

POV

How much should a website cost?

Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…

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Blog

AC&E Awards – 2015 Finalists for Best Use Of Search

We are pleased to announce along with PHD Australia that we are 2015 Finalists for two campaigns in the 2015 AC&E Awards. The two campaigns we were shortlisted for are both in the ‘Best Use OF Search” Category. Resolution @ PHD – ANZ…

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Employer Of Choice

Blog

Resolution Australia – A 2015 Employer Of Choice

We are proud to announce Resolution Australia as the only digital agency to make the annual Employer of Choice list for 2015. Quite an achievement given their merger with Bruce Clay Australasia in mid-2013. This change saw two companies (and effectively two cultures)…

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Citation

Blog

Resolution Launches Local Citation Tool

Resolution Australia are proud to announce the launch of their Local Citation Tool that has been built by our 20 strong team of Developers over the last few months. It is designed to help automate the extremely manual process of optimising local…

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People, Not Cookies: Facebook Launches New Atlas

Since Facebook announced its acquisition of Atlas from Microsoft in February 2013, digital advertisers have been scratching their heads, wondering what the social network would do with the ad server and main competitor to Google’s DoubleClick. At a much anticipated…

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Go Fish: Get 30% more conversions through user journey optimisation

Written by Resolution Australia Jennie Excell, SEO Manager for Resolution Australia Increased competition for online customer attention is driving brands to rethink their strategies from a focus on just growing the volume of visitors to a web property, to driving…

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Are we getting lazier when typing in our search queries?

Written by Resolution Australia Philip Pollock  –  Head of Paid Search for Resolution at OMD Sydney, Australia I remember the good old days of search, when you could run 10,000s of longtailed keywords, all with a low $0.05 CPC in…

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Integrated Search: Are you getting the most bang for your buck?

Written by Resolution Australia David Moore  –  Search Account Director for Resolution at OMD Melbourne, Australia Most companies now realise that having a search engine strategy for their brand is vital – whether that be SEM or SEO or ideally…

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We need to talk about Kevin – Netflix and Smart Data

Written by Resolution Australia Big data has been the buzzword of many an agency in recent times. Using online data and analytics to inform business decisions is now considered standard practice, which is good news for anyone involved in marketing….

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