Building a Unified Customer Vision
Big data can cause big trouble without a proven process to consolidate data sources and visualise their relationships in a digestible way that allows for insight and action.
ClearTarget™ is our suite of global behavioural analysis tools and services, developed specifically for the Australian market, built to bring social, paid search, organic search, audience and ecosystem data together in the one platform. ClearTarget™ utilises the proprietary Internet marketing tools of Resolution Media, as well as various partner suites not always accessible to clients.
Audience Centred Strategic Planning
ClearTarget™ uses a number of proprietary algorithms which deliver key performance metrics across digital marketing channels. It combines both business and online competitor data to generate a view of the online ecosystem around your brand and core products. This enables you to understand your traditional competitors, non-traditional competitors and also media and partnering opportunities.
ClearTarget™ is constantly being updated allowing for a rapid view of your online brand presence, online performance as well as your strengths and weaknesses across search, social and owned and earned media. You can monitor this brand presence as well as your competitors at a brand or product level.
Ultimately, knowing when to place ads in response to demand changes means more focus on your target audience and increased efficiency.
Actionable Insights through Dynamic Dashboards
Through dynamic dashboarding, our analysts interpret automated as well as manual data from numerous sources, weighting these against business objectives and category, competitor and brand insights to deliver monthly or quarterly insights, actions, plans and strategies. We then develop optimal channel and account plans, and when the changes are implemented, you can see the performance dials adjust and ROI improve.
In the end, your marketing investments will be more effective as they are driven by hard data insights and consider the entire online consumer journey.
Contact us today to learn how we can help you move the dial on your digital marketing.