Still giving all the conversion credit to the last click? Most consumers follow a more complex path to purchase. We can help you track and understand this complex path. It’s the only way to properly evaluate, support and optimise cross-channel marketing campaigns.
Resolution uses the industry’s most advanced multi-touch attribution technologies to track each customer’s path to conversion and allocate credit to each step in the conversion process. This can help you better understand which channels drive awareness and demand versus conversion, and more effectively take charge of your marketing mix.
Contact us to learn how you can more effectively chart your customers’ paths to conversion and how the insights that emerge can take your digital marketing efforts to the next level.