We need to talk about Kevin – Netflix and Smart Data

Written by Resolution Australia Big data has been the buzzword of many an agency in recent times. Using online data and analytics to inform business decisions is now considered standard practice, which is good news for anyone involved in marketing….

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What Does the End of Authorship Mean For Your Brand?

For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship participants ways to differentiate themselves among search engine results pages (SERPs), providing…

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The Virality Behind the #IceBucketChallenge

  Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the disease. Several million users have posted…

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Who Are These Searchers? Audience Targeting in Paid Search

Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards activating…

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