Google Brain Rank

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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Category: SEO

POV

Emojis, should brands get involved?

You aren’t still using LOL in your text messages are you? OMG you are behind the times!   Hang on, who uses OMG either!!     We have been shortening words and using acronyms in digital media for years. Small screens…

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POV

Is Your Overall Site High Quality?

Google acknowledges they do not decide ranking  on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…

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POV

TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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