POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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POV

Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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Category: SEO

POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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Employer Of Choice

Blog

Resolution – A 2015 Employer of Choice

We are proud to be the only digital agency to make the annual Employer of Choice list for 2015. Quite an achievement given our merger with Bruce Clay Australasia in mid-2013. This change saw two companies (and effectively two cultures) combine to…

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POV

Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

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Category: SEM

POV

Twitter Introduces Real-Time Audience Insights

Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its advertising dashboard that helps businesses understand who is interacting with their brand….

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POV

Why You Can No Longer Avoid Your Local Search

Location based searches have had an exponential rise over the last 4 years and the trend hasn’t slowed down. What Google says: 34X increase in “near me” type searches since 2011 and this has [1] and nearly doubled since last year. Mobile…

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