Category: Conversion

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Blog

Resolution Wins Google Search Award

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year. This is Google’s first Search award for its Premier Partners and it recognises creativity and effectiveness. Essentially, it encompasses work that breaks…

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Profit

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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Conversion small

POV

Are You Getting The Most Out Of Your Paid Search Campaigns?

Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…

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POV

Are You Tracking Cross Device Conversions?

DoubleClick announce more advancements Background Around 2 years ago, Google launched “estimated cross-device conversion” measurement in AdWords which was intended to show when a user engages with an ad on one device but completes a conversion on another. Recently it…

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POV

It’s time for affiliates to move past organic search

Last month Google confirmed they’re working on a ‘buy button’. Just like Facebook, Pinterest and Twitter they are looking for ways to close The loop in e-commerce. Buying products straight from the search results could be a great improvement for…

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