Category: Google

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Blog

Resolution Wins Google Search Award

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year. This is Google’s first Search award for its Premier Partners and it recognises creativity and effectiveness. Essentially, it encompasses work that breaks…

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Targeting Tomorrow 2017

Blog

Resolution Conference Recap 2017

Targeting Tomorrow is an event we’ve put on for the last four years. Our intention is to share the latest trends in digital marketing to help friends of the business best prepare to capitalise on them. And this year on…

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Digital Trends Hub 2016

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2016 Digital Trends Report

Did you know you can find out even more about digital developments with us, online? Our Trends Hub will help you to navigate your way through the core digital trends of 2016, across 10 major digital channels. Arm yourself with…

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POV

Is Your Overall Site High Quality?

Google acknowledges they do not decide ranking  on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…

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Malcom Turbull Search Trends Small

POV

Search Trends: What Are They Saying About Malcolm Turnbull?

Twenty four hours is a long time in politics, especially in if you are Malcolm Turnbull or Tony Abbott. With the news breaking on Monday night that there would be another Prime Minister in less than three years, what do people really want…

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POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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POV

It’s time for affiliates to move past organic search

Last month Google confirmed they’re working on a ‘buy button’. Just like Facebook, Pinterest and Twitter they are looking for ways to close The loop in e-commerce. Buying products straight from the search results could be a great improvement for…

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Blog

Resolution at the 2015 GA Summit

Gavin Lockhart one of our Account Director’s and a member of our Analytics team is representing Resolution Australia at the GA summit. We can’t tell you too much but conversion as ever is a hot topic and Google are focusing on the user…

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POV

Google Mobile Algorithm Update – Today’s the Day!

Background  Resolution sent a reminder out a few weeks ago about some big news regarding a big change. Well today is the day! Google has added a mobile-friendly ranking factor to its mobile search algorithm. In a rare move, they…

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