Category: Metrics

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POV

Search Trends: What Are They Saying About Malcolm Turnbull?

Twenty four hours is a long time in politics, especially in if you are Malcolm Turnbull or Tony Abbott. With the news breaking on Monday night that there would be another Prime Minister in less than three years, what do people really want…

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Facebook Introduces Cost-Per-View Bidding

Background Facebook introduced Cost-Per-View (CPV) bidding on June 30, 2015. This bidding method gives advertisers a new way to bid when optimizing towards a campaign goal of video views. For the purposes of CPV bidding, Facebook is billing advertisers after…

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POV

Google’s DoubleClick Search Enables GA Attribution Integration

Background Brands using DoubleClick’s Search tracking and bid management technology can now import attribution models from Google Analytics automatically. How it Works By importing and applying attribution models from Google Analytics, DS advertisers are now able to measure attribution beyond…

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POV

YouTube Expands How It Defines A “View”

Background Five years ago this week, YouTube made a splash when it launched a new video ad format called TrueView Video Ads. TrueView empowered consumers in the advertising equation by giving them the choice to watch or skip a pre-roll…

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