Category: Mobile

POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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Blog

Resolution at the 2015 GA Summit

Gavin Lockhart one of our Account Director’s and a member of our Analytics team is representing Resolution Australia at the GA summit. We can’t tell you too much but conversion as ever is a hot topic and Google are focusing on the user…

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POV

Google Mobile Algorithm Update – Today’s the Day!

Background  Resolution sent a reminder out a few weeks ago about some big news regarding a big change. Well today is the day! Google has added a mobile-friendly ranking factor to its mobile search algorithm. In a rare move, they…

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POV

Google gets active on mobile-friendliness

Be friendly to mobile users if you want to appear on Google. Over the last 6 months, mobile search results have been an increasing priority for Google. This is part of the long-term trend to mobile usage (Google’s own traffic…

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