Category: PPC

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Resolution Wins Google Search Award

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year. This is Google’s first Search award for its Premier Partners and it recognises creativity and effectiveness. Essentially, it encompasses work that breaks…

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Are You Getting The Most Out Of Your Paid Search Campaigns?

Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…

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POV

TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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POV

Google Mobile Algorithm Update – Today’s the Day!

Background  Resolution sent a reminder out a few weeks ago about some big news regarding a big change. Well today is the day! Google has added a mobile-friendly ranking factor to its mobile search algorithm. In a rare move, they…

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POV

Google’s DoubleClick Search Enables GA Attribution Integration

Background Brands using DoubleClick’s Search tracking and bid management technology can now import attribution models from Google Analytics automatically. How it Works By importing and applying attribution models from Google Analytics, DS advertisers are now able to measure attribution beyond…

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