Category: SEM

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Blog

Resolution Wins Google Search Award

Resolution has won Google’s ultimate Search prize for Australia and New Zealand: Search Innovation Campaign of the Year. This is Google’s first Search award for its Premier Partners and it recognises creativity and effectiveness. Essentially, it encompasses work that breaks…

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Digital Trends Hub 2016

Blog

2016 Digital Trends Report

Did you know you can find out even more about digital developments with us, online? Our Trends Hub will help you to navigate your way through the core digital trends of 2016, across 10 major digital channels. Arm yourself with…

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Profit

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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POV

Is Your Overall Site High Quality?

Google acknowledges they do not decide ranking  on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…

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POV

TrueView Moves to the “Core” AdWords Interface

Background In order to bring more uniformity to their advertising platform, Google has been working on migrating their YouTube TrueView campaigns into the regular AdWords interface. The objective behind this move is to allow advertisers the ability to build and…

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POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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POV

Introducing “Purchases on Google”

Background Google officially announced the launch of Purchases on Google, which is the eagerly-anticipated release of what has been called the “buy button” within Shopping ads. Purchases on Google is simply Google hosting – with the intent of streamlining –…

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POV

Google Mobile Algorithm Update – Today’s the Day!

Background  Resolution sent a reminder out a few weeks ago about some big news regarding a big change. Well today is the day! Google has added a mobile-friendly ranking factor to its mobile search algorithm. In a rare move, they…

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POV

Are we getting lazier when typing in our search queries?

Written by Resolution Australia Philip Pollock  –  Head of Paid Search for Resolution at OMD Sydney, Australia I remember the good old days of search, when you could run 10,000s of longtailed keywords, all with a low $0.05 CPC in…

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