Category: SEO

Digital Trends Hub 2016

Blog

2016 Digital Trends Report

Did you know you can find out even more about digital developments with us, online? Our Trends Hub will help you to navigate your way through the core digital trends of 2016, across 10 major digital channels. Arm yourself with…

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Google Brain Rank

POV

What Google’s New RankBrain Means for SEO

Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…

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POV

Google Rolls Out Latest Refresh to Panda Algorithm Update

Background During the third week of July, Google confirmed that they were rolling out the 30th Panda refresh, which has been dubbed Panda 4.2. This particular update comes nearly 10 months after the last refresh to Panda which was due…

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POV

Are “Micro-moments” the new ZMOT?

Background While in a store, 82% of smartphone users now turn to their phone to influence a purchase decision. Shopping has become a 24/7 business because the ‘buy’ option is always live. The store is always open. Brands must take…

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POV

Why You Can No Longer Avoid Your Local Search

Location based searches have had an exponential rise over the last 4 years and the trend hasn’t slowed down. What Google says: 34X increase in “near me” type searches since 2011 and this has [1] and nearly doubled since last year. Mobile…

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Blog

Resolution Launches Local Citation Tool

Resolution Australia are proud to announce the launch of our Local Citation Tool that has been built by our 20 strong team of Developers over the last few months. It is designed to help automate the extremely manual process of optimising…

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POV

It’s time for affiliates to move past organic search

Last month Google confirmed they’re working on a ‘buy button’. Just like Facebook, Pinterest and Twitter they are looking for ways to close The loop in e-commerce. Buying products straight from the search results could be a great improvement for…

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POV

Unidentified Google Update: Google Goes After Informational Sites

Background Google has amended its algorithm ever so slightly leading to ranking declines for informational websites and the publishers of “how to” content.  The industry has dubbed it the Phantom Update. What happened? Whilst the specifics have not yet been fully…

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