Category: Social

Targeting Tomorrow 2017

Blog

Resolution Conference Recap 2017

Targeting Tomorrow is an event we’ve put on for the last four years. Our intention is to share the latest trends in digital marketing to help friends of the business best prepare to capitalise on them. And this year on…

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Digital Trends Hub 2016

Blog

2016 Digital Trends Report

Did you know you can find out even more about digital developments with us, online? Our Trends Hub will help you to navigate your way through the core digital trends of 2016, across 10 major digital channels. Arm yourself with…

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Audience

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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POV

Emojis, should brands get involved?

You aren’t still using LOL in your text messages are you? OMG you are behind the times!   Hang on, who uses OMG either!!     We have been shortening words and using acronyms in digital media for years. Small screens…

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Profit

POV

A shift towards “profit-driving” marketing

As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…

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POV

TAP Into Audiences On Twitter

TAP – Twitter Audience Platform Now Available Globally You can now scale your Promoted Tweet and Promoted Video campaigns to connect with an audience of 5.5 million in Australia on Twitter and in mobile apps. The latest solution from Twitter…

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POV

Twitter Introduces Real-Time Audience Insights

Background Better understanding and connecting with key audiences is a paramount piece in a successful social advertising universe. Twitter recently rolled out a fresh new feature within its advertising dashboard that helps businesses understand who is interacting with their brand….

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POV

Facebook Introduces Cost-Per-View Bidding

Background Facebook introduced Cost-Per-View (CPV) bidding on June 30, 2015. This bidding method gives advertisers a new way to bid when optimizing towards a campaign goal of video views. For the purposes of CPV bidding, Facebook is billing advertisers after…

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Social_Icons_In_Mobile_Icon

POV

How To Connect With The Ever-Connected Consumer

2015 was the year my husband and I decided to up sticks and move from our humble abode in Scotland to see what Australia has to offer. Six months later, we’re still here and have not been left disappointed. Apart…

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