Category: Facebook

Targeting Tomorrow 2017

Blog

Resolution Conference Recap 2017

Targeting Tomorrow is an event we’ve put on for the last four years. Our intention is to share the latest trends in digital marketing to help friends of the business best prepare to capitalise on them. And this year on…

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Audience

POV

Who is your audience?

Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…

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POV

Facebook Introduces Cost-Per-View Bidding

Background Facebook introduced Cost-Per-View (CPV) bidding on June 30, 2015. This bidding method gives advertisers a new way to bid when optimizing towards a campaign goal of video views. For the purposes of CPV bidding, Facebook is billing advertisers after…

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