Background The growth in smartphone usage has supported increased Website Design investment over the past five years. Not only has the smartphone usage boosted web traffic, but it has also forced businesses to have mobile-ready websites. The Web Design Services…
Background Since its inception, Pinterest has largely been used as a discovery tool for everything from home décor to high fashion. It features multiple ways of helping users discover new content, such as by recommending similar boards after an item…
Data, data, data. As media buyers, we continue to hear about data and how we should be using it. We have seen the industry develop from simple page tags to complex analytics integrations and more. However, a lot of these…
Facebook announced Brand Awareness Optimised (BAO) campaigns on September 28, 2015. It provides advertisers with a new way to bid when the goal of a campaign is increased brand awareness. Similar to a reach-optimised buy, Facebook is billing advertisers upon…
Background Google recently announced it is now using “RankBrain,” an artificial intelligence system, to enhance the ways it understands searchers’ intent. With “RankBrain,” Google has not only introduced machine learning to its overall search algorithm, but also eliminated the need…
You aren’t still using LOL in your text messages are you? OMG you are behind the times! Hang on, who uses OMG either!! We have been shortening words and using acronyms in digital media for years. Small screens…
As the customer’s path to purchase (and I use the word path loosely), grows even more complex and competitive, advertisers are having to re-think how they choose to invest each marketing dollar. There has been a growing trend in thinking…
Background Google recently announced its much anticipated Customer Match — which enables marketers to sync customer email data with signed-in Google users and to target those customers in Google search, YouTube and Gmail ads — will be rolled out for…
Websites are one of the most important assets for any business’s brand experience, and one of the easiest ways to engage with consumers. If you’re employing digital marketing strategies to drive traffic to your website, you would probably agree with…
Google acknowledges they do not decide ranking on a page-by-page basis In late September, Google John Mueller, Webmaster Trends Analyst at Google, revealed that Google’s quality algorithms work site-wide and not just on the page by page basis. He went…