Case Study

  • Integrated news-room approach with Discovery teams during live airing of Skywire
  • Real-time coordination with live TV updates and social content creation
  • Most Social TV Program of the Night
    • Over 1.3 Million Tweets
    • 40,000 Tweets per minute
    • 4X benchmark engagement rate
  • Discovery’s highest rated live TV event to date…and their highest rated special since 2000

Skywire Skywire