Category: Google

POV

Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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POV

Google Removes Query Data for Paid Ads

Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search query data would be encrypted for…

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Google Shopping Campaigns

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Google Shopping Campaigns – The Migration from Product Listing Ads

Background Google’s Shopping campaigns offer a simplified, retail-centric experience for campaign management over what exists with Product Listing Ads (PLAs). Google recently announced that Shopping campaigns will replace the way PLAs are currently managed within AdWords by late August 2014,…

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Google Local Results Carousel

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Google’s Local Results Carousel

Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel and hospitality queries like restaurants, bars and hotels….

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Ad Rank Gets a Revamp

Background Ad Rank has been a fairly steady metric over the years – it determines your position on Google Search by multiplying your bid by the Quality Score of each keyword. Quality Score is, of course, Google’s way of measuring…

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Google Hummingbird

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Google Hummingbird

Major Google Algorithm Update Brings New Opportunities for Marketers        Background On September 26, Google announced a major change to their search algorithm, which they call “Hummingbird.” Hummingbird is the largest change to Google’s core search since 2001….

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Google Estimated Cross Device Conversions - Photo Courtesy of Noah Talesnick

POV

Google Estimated Cross Device Conversions

Background With more and more users utilizing multiple devices to access content and surf the Web, the ability for advertisers to understand this cross-device activity has been lacking. Google reported in a recent study of consumers that regularly use multiple…

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Google Penguin vs. Google Penguin 2.0

Background One of the reason’s Google has become the dominant search engine is through their continued fight against attempts to manipulate its ranking signals through link farms, paid links and other forms of link spam. In April 2012, Google launched…

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Google Goggles: The Future of Search is Here

Background Google Goggles is a visual search application released by Google in beta on Android devices, and to iPhone and iPad users as part of the Google search app in October 2010. Google Goggles is the first Google product to…

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