Category: Social

POV

Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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Blog

Facebook Drops “Sponsored Stories” From Its Ad Offering

Background Facebook recently announced it would officially discontinue the entire library of Sponsored Stories ad formats by April 9, 2014. What Are Sponsored Stories? Sponsored Stories are distinct Facebook ads that feature the “voice” of a friend — likes, comments…

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Google Local Results Carousel

POV

Google’s Local Results Carousel

Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel and hospitality queries like restaurants, bars and hotels….

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Instagram Ads

POV

Instagram to Begin Testing Native Advertising

Background Instagram recently announced that it would begin testing a native advertising product in the coming week. Native advertising is content that is provided in the context of a user’s experience. The yet-to-be-titled ad product will show photos and videos…

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Pinterest Pins

Blog

Pinterest to Begin Testing Advertising with Selected Brands

Background Recently, Pinterest announced it will soon begin testing advertising with a select group of businesses. The advertising will be called promoted pins. While Pinterest has not yet released all the details of how promoted pins will work, they have…

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Facebook

Blog

Facebook Announces Clickable Hashtags

Background On June 12th, Facebook announced the rollout of clickable hashtags (#) within status updates and page posts. Long a staple of Twitter, hashtags help organize conversations around specific topics, which makes it easier for users to discover and contribute…

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