Google Shopping Campaigns

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Google Shopping Campaigns – The Migration from Product Listing Ads

Background Google’s Shopping campaigns offer a simplified, retail-centric experience for campaign management over what exists with Product Listing Ads (PLAs). Google recently announced that Shopping campaigns will replace the way PLAs are currently managed within AdWords by late August 2014,…

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Yahoo Gemini – Combining Mobile & Native Advertising

Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1) Mobile/Tablet Search & (2) Native Ads. Mobile/Tablet Search Ads: This…

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Facebook Drops “Sponsored Stories” From Its Ad Offering

Background Facebook recently announced it would officially discontinue the entire library of Sponsored Stories ad formats by April 9, 2014. What Are Sponsored Stories? Sponsored Stories are distinct Facebook ads that feature the “voice” of a friend — likes, comments…

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Pinterest Pins

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Pinterest to Begin Testing Advertising with Selected Brands

Background Recently, Pinterest announced it will soon begin testing advertising with a select group of businesses. The advertising will be called promoted pins. While Pinterest has not yet released all the details of how promoted pins will work, they have…

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Facebook

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Facebook Announces Clickable Hashtags

Background On June 12th, Facebook announced the rollout of clickable hashtags (#) within status updates and page posts. Long a staple of Twitter, hashtags help organize conversations around specific topics, which makes it easier for users to discover and contribute…

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Google Penguin vs. Google Penguin 2.0

Background One of the reason’s Google has become the dominant search engine is through their continued fight against attempts to manipulate its ranking signals through link farms, paid links and other forms of link spam. In April 2012, Google launched…

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