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Twitter Announces Lead Generation Card

Background On May 22nd, Twitter announced the beta launch of a new Twitter card, the Lead Generation Card, which will enable lead capture within a Promoted Tweet.  The Lead Generation Card is part of Twitter’s larger agenda to build opportunities…

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TV at the Core: Twitter Announces TV Targeting

Background Today at their annual #Twitter4Brands event in New York City, the company announced a handful of impressive advertising and platform innovations that are sure to excite social-focused brands and agencies. Most notably, Twitter introduced a new ad targeting capability…

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Twitter #music

Background On April 18, 2013 Twitter announced the launch a new standalone music discovery service app called Twitter #music. It allows listening, tweeting and sharing of songs and is currently available both as a mobile and desktop app. How it…

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Twitter Announces Keyword Targeting in Timeline

Background On April 16, 2013, Twitter announced the launch of keyword targeting in timelines. The new feature allows advertisers to rapidly build awareness and buzz by targeting users based on keywords in their tweets, in addition to keywords within tweets…

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Facebook Announces Facebook Home

Background Long rumored to be building a Facebook mobile phone, Facebook upset this expectation on April 4th with the announcement of a new mobile application they are calling Home. The app, which will initially be available only for select Android…

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Google Goggles: The Future of Search is Here

Background Google Goggles is a visual search application released by Google in beta on Android devices, and to iPhone and iPad users as part of the Google search app in October 2010. Google Goggles is the first Google product to…

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Facebook Partnership Deal Allows Ads Based on Previous Purchases

Background On February 27, 2013, Facebook confirmed fast-spreading rumors about a new partnership with data gathering firms Acxiom, Datalogix, Epsilon and marketing data platform BlueKai. The partnership will expand Facebook’s Custom Audiences capabilities to provide advertisers with new opportunities to…

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Facebook Announces New Look for News Feed

Background On March 7th, Facebook announced the launch of a News Feed redesign. This new layout allows larger, more vibrant visual presentations of content, as well as offers better organization and sorting capabilities. With the new design, the News Feed…

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