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Google+ Ripples for Marketers and Advertisers

Background On October 27, 2011, Google announced What’s Hot and Ripples for Google+. In early March of this year, Google updated this feature with support for more than 60 languages, as well as the ability to see not just how…

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SES NY 2012

The last few months have seen a tremendous amount of activity in the Search-sphere by all of the major players in the space.  It seems like more has occurred in the last 6 months than the last 3 years put…

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Auto Insurance Shoppers Start Online

Many of us know one way to save money on products, services and merchandise is to jump online and search, but how many people actually perform a search when comparing insurance companies to get the best deal?  According to the…

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Search & Pay: Pocket In-Store Sales with Google Wallet

“In the past few thousand years, the way we pay has changed just three times—from coins, to paper money, to plastic cards. Now we’re on the brink of the next big shift.” With these words Google introduced Google Wallet, an…

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Affiliates and Lead Aggregators

My husband and I have been on a quest to buy a new house and on a recent Google search for “mortgage rates” I was served with a slew of paid and organic results which many had no discernable difference…

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Is Facebook Dead For Pharma?

Many digital pharma marketers are tempted to avoid social media altogether due to strict advertising regulations by the FDA, and the unwillingness of some platform providers (Facebook) to adjust policies for the industry. As per FDA regulations, all pharma advertising…

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5 Tips on How to Make SEO Work for Pharma

Anyone that has worked with any form of pharma brand knows how challenging and frustrating the space can be.  This is especially evident when you are trying to implement SEO best practices on the site.  The goal for most pharma…

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