POV

Google Removes Query Data for Paid Ads

Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search query data would be encrypted for…

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Blog

Yahoo Gemini – Combining Mobile & Native Advertising

Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1) Mobile/Tablet Search & (2) Native Ads. Mobile/Tablet Search Ads: This…

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Blog

Facebook Drops “Sponsored Stories” From Its Ad Offering

Background Facebook recently announced it would officially discontinue the entire library of Sponsored Stories ad formats by April 9, 2014. What Are Sponsored Stories? Sponsored Stories are distinct Facebook ads that feature the “voice” of a friend — likes, comments…

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Google Local Results Carousel

POV

Google’s Local Results Carousel

Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel and hospitality queries like restaurants, bars and hotels….

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POV

Ad Rank Gets a Revamp

Background Ad Rank has been a fairly steady metric over the years – it determines your position on Google Search by multiplying your bid by the Quality Score of each keyword. Quality Score is, of course, Google’s way of measuring…

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Instagram Ads

POV

Instagram to Begin Testing Native Advertising

Background Instagram recently announced that it would begin testing a native advertising product in the coming week. Native advertising is content that is provided in the context of a user’s experience. The yet-to-be-titled ad product will show photos and videos…

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