The Search Sandbox

Understand the Value of Paid vs. Organic Search

Many of the brands Resolution works with often wonder about the value of Paid and Organic Search for their business and how to achieve the optimal balance on a Search Engine Results Page (SERP). This study analyzes the relationship between Paid and Organic Search Marketing for a major retail division of Hewlett Packard (HP) in the U.S. The dataset covers millions of visits for each of the Paid and Organic Search channels and addresses more than $10 million in direct online sales conversion revenue for each channel.

Optimize Your Campaigns More Effectively
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results. Which channel drives more clicks and more revenue? Is there any incremental value in Paid Search ads when the brand’s Organic listing for that keyword is at the top position? For Organic listings still on the first page, what is the correlation between various rank positions and how can Paid Search strategies best complement the exposure? Learn answers to these and many other questions!