Category: Social

POV

The Virality Behind the #IceBucketChallenge

Background Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the disease. Several million users have posted…

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POV

Who Are These Searchers? Audience Targeting in Paid Search

Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content.  However, over the next year or two, Paid Search will experience a sizeable evolution towards…

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