Background For the past three years, Google has encouraged brands and website content creators to identify their work via the Google Authorship program. Google rewarded participation by offering Authorship participants ways to differentiate themselves among search engine results pages (SERPs),…
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Background Since the beginning of July 2014, the ALS Ice Bucket Challenge has taken over social media feeds around the country and globe, raising millions of dollars in funds and massive awareness for the disease. Several million users have posted…
Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content. However, over the next year or two, Paid Search will experience a sizeable evolution towards…
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Social Trends Report – 1st Edition
From ad performance to verticals and ad spend, learn the very latest social advertising trends to transform your social advertising strategies for greater business results.
The Search Sandbox
Read our new study to understand how to fully optimize your campaigns across both Paid and Organic Search results.
The Future of Search Marketing
Learn about the importance of measurement, interactive tools and experimentation. These are all drivers that will help you take your search program into the future.
Men Are Cheap – Efficient Gender Targeting in Facebook
It's critical for advertisers to understand which gender uses Facebook more, which clicks on more Facebook ads, and which delivers greater unique audience exposure.