Category: Analytics


4 Tips to Make the Most Out of Google Analytics

“There are a number of things I can see on my website. Traffic from different channels (like paid search, social etc.). Devices my visitors are using. The pages that have the greatest engagement. But what more can I do with…

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Who’s afraid of the Ad Blocker?

We talked to Haroon Syed, Director of Digital Data Solutions at Annalect MENA (Omnicom Media Group’s analytics arm), about whether online ad blocking is a threat to the digital advertising industry.  Background: One of the many challenges marketers face today…

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