Category: Analytics

Blog

4 Tips to Make the Most Out of Google Analytics

“There are a number of things I can see on my website. Traffic from different channels (like paid search, social etc.). Devices my visitors are using. The pages that have the greatest engagement. But what more can I do with…

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POV

Who’s afraid of the Ad Blocker?

We talked to Haroon Syed, Director of Digital Data Solutions at Annalect MENA (Omnicom Media Group’s analytics arm), about whether online ad blocking is a threat to the digital advertising industry.  Background: One of the many challenges marketers face today…

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