Category: Content

Blog

Keeping Up With All the Updates: July

Missed out on all the social media updates in July? Here’s what happened on the social front. OK FACEBOOK? Facebook is testing an AI-powered tool that instantly translates a post as it is being written up. This option lets you select…

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Blog

4 Key Takeaways from SMX London 2016

We were recently at the largest search conference in Europe, SMX London 2016, where the driving theme was “users above all”. Optimizing for the best user experience has consistently been the single most important goal for search marketers and businesses…

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Blog

The Real Secret behind Real-Time Marketing

I’ve spoken a lot recently about real-time marketing (RTM), not only here on the blog but at conferences and in articles as well. I had heralded this year as the Rise of the Idiot Brand and I have yet to…

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POV

SMO for SEO

Search engine optimization (SEO) is not an exact science. It is about tuning a company’s digital media practice to ‘best practice’, in order to raise the value and performance of its organic listings. SMO, or social media optimization, lends a…

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Blog

2015 and the Rise of the Idiot Brand

Surely by now you have caught wind of #thedress. Is it gold? Is it black? The whole world and their colour-blind dog weighed in. It was truly viral.  It wasn’t just the online population that was engaged, brands, sensing a…

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POV

Snapchat Launches New Discover Feature

Background: Snapchat launched a new service this week, called Discover. It will allow users to see photos, videos, and articles from publications and networks like National Geographic, People magazine, Comedy Central, The Food Network, and ESPN. Basically, the new feature…

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Blog

The Art Behind Sports Marketing

Sports Marketing is considered a niche profession. Not many can perfect it, yet billions love to watch and play sports on a religious level. When facing ludicrous questions about why I am so loyal to my beloved Manchester United from…

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