Category: Google

Blog

How Rich Snippets Can Give You the Upper Hand

Search engines are constantly seeking new ways to improve the user experience. They want to make it easier for all of us to find exactly what they are looking for. Enter ‘Rich Snippets’ or structured data. This update, introduced in 2009, includes…

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4 Tips to Make the Most Out of Google Analytics

“There are a number of things I can see on my website. Traffic from different channels (like paid search, social etc.). Devices my visitors are using. The pages that have the greatest engagement. But what more can I do with…

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Keeping Up With All the Updates: May

This month was an interesting one in the world of social media, Twitter rolled out new updates and Google held its annual IO conference. Here are four of the major updates that happened in May, and my take on how…

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Does Google Prefer AMPlified Listings Over Organic?

Recent research data from Google has revealed that 40% of users abandon a website after just three seconds if it doesn’t load quickly enough. The impact of such decreasing user engagement has pushed the tech giant to undertake their latest…

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The Great Debate: Google Restructures as Alphabet

This week, in a surprise move, Larry Page announced that Google would be restructuring under a new parent company called Alphabet. We asked Resolution MENA’s executive team what they thought this could mean for the tech company. Nadim Khouri –…

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Targeting… taken to the next level!

Like most people, when I first started learning about online advertising I thought that everything was about bids, and since advertisers compete against each other in an auction, then surely the highest bidder wins. Makes sense, doesn’t it? However, it…

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The future of paid search

Worldwide paid search is a US$34 billion industry today, bigger than radio, outdoor and cinema. Since 2006, paid search ad spend has increased by 250% globally. By 2016, it is expected to grow by 75% to become a US$61.1 million…

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The great debate: Google Plus- now what?

Remember when Google was forcing new users to sign up to Google Plus? Well those days are over. We asked the Resolution MENA content team about their thoughts on that. Should Google shut down its social ‘experiment’? Adrian Turcsan –…

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