Category: Intelligence

Speed

Blog

No Time to Waste: The Importance of Page Speed

Page speed is affecting your conversions, whatever the channel. With user’s attention dwindling, this doesn’t come as a surprise. What is it exactly? Page speed is the time it takes for a page to fully display the content. The faster…

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How Rich Snippets Can Give You the Upper Hand

Search engines are constantly seeking new ways to improve the user experience. They want to make it easier for all of us to find exactly what they are looking for. Enter ‘Rich Snippets’ or structured data. This update, introduced in 2009, includes…

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Blog

Key Takeaways from Targeting Tomorrow 2016

At this year’s Targeting Tomorrow, our annual thought-leadership conference, we explored the implications of living and operating in a post-digital world. Here, we cover the four key takeaways from the event. “DIGITAL, AS A SPECIALISM, IS OBSOLETE” Our industry is…

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Q&A: Talking Digital with insydo

In this edition of our client Q&A sessions, we had a chat with Tanaz Dizadji, founder of insydo, about the challenges and learnings from marketing a digital startup. Why do you think digital (social, search, SEO etc.) is so essential to…

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Blog

The Rise of the ODE

If you think back to just five years ago, could you have predicted that the way we transact today would be so drastically different? That at the touch of a button, you could order and pay for a taxi, get…

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6 Key Digital Marketing Trends

In digital marketing, we are accustomed to frequent changes in behavior, technology, and analytics methods. These changes happen almost daily and it is imperative that we constantly stay ahead of the game. So, in the spirit of embracing change and…

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Blog

How Apple TV is Changing the Way We Watch TV

Year after year, Apple continues to fire on all cylinders. Their September 9th Keynote event was no exception. Of all the interesting announcements made the most intriguing was that of the new Apple TV. The rationale behind its revamp, as…

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