Category: Metrics

Blog

Move over CTR: You’re not enough for mobile ad measurement

CTR (Click-Through Rate) has always been considered the most important metric for measuring the performance of a mobile ad. It measures engagement on banner ads through an intentional two-step action, involving the viewing of the ad and subsequent click or…

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Blog

The great debate: Content marketing metrics that matter

We came across an interesting debate via The Content Marketing Institute, concerning key metrics that tracked content marketing success. Such metrics keep many a content marketer awake at night. On one hand, we want unifying metrics that enable us to benchmark performance…

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