Category: Mobile

Blog

Why Mobile Search Optimization is Crucial for Your App

Needless to say, mobile is drastically changing the way people use search today. Mobile search is no longer just about listing the relevant websites to a particular query, but rather delivering the right content through structured data and markup. Whether the query…

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Blog

Context is the Future of Smart Devices

The smartphone is no longer the second screen, it has become the first. There is no question about it. What is debatable though, is how innovators will leverage the platform to create further developments.  Between IoT evolutions and wearable tech,…

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Blog

Are Ad Blockers the Next Big Threat to Mobile?

Rishna Patel is an account manager with Resolution’s Mobile Marketing Team. With over seven years of experience in digital marketing, we asked her to give us some insights on what’s going on with the current rise in consumer mobile ad blocking…

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Blog

Upward mobility: the rise of mobile in the region

In September, Omnicom Media Group’s research consultancy Integral, in partnership with Google and Resolution MENA, launched a White Paper in the region entitled ‘Upward Mobility’.  The objective of the paper was to explore the growth of mobile in the MENA…

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Blog

Move over CTR: You’re not enough for mobile ad measurement

CTR (Click-Through Rate) has always been considered the most important metric for measuring the performance of a mobile ad. It measures engagement on banner ads through an intentional two-step action, involving the viewing of the ad and subsequent click or…

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POV

Can Apple Pay change the way consumers buy?

Background: Last week, the world waited with baited breath for the most anticipated tech news in 2014 – the release of the new iPhone. Aside from the technical glitches during broadcast of the keynote speech, three new major products were unveiled. The majority…

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