Category: Programmatic Display

Blog

Are you prepared for Display Advertising Fraud?

Display Advertising Fraud is a big topic and one that has been gaining traction in the press lately. At the beginning of last year, Solve Media estimated that over US$ 11.6 billion dollars would be spent on fake impressions in…

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The future of programmatic buying

“Programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats.” The former Vice President of Thomson Reuteurs, Vikram Somaya, shared this belief before the heyday of programmatic. As…

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Targeting… taken to the next level!

Like most people, when I first started learning about online advertising I thought that everything was about bids, and since advertisers compete against each other in an auction, then surely the highest bidder wins. Makes sense, doesn’t it? However, it…

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The future of paid search

Worldwide paid search is a US$34 billion industry today, bigger than radio, outdoor and cinema. Since 2006, paid search ad spend has increased by 250% globally. By 2016, it is expected to grow by 75% to become a US$61.1 million…

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Making sense of digital marketing terms in Arabic

  While walking in Dubai Media City, consuming your third daily dose of caffeine, you are most certainly going to hear digital marketing executives discussing website traffic, Cost Per Acquisitions and a couple of sales pitches for a product in…

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Meta-search in the travel industry

What is a meta-search? A meta-search engine is a search tool that sends user requests to several other search engines and/or databases and aggregates the results into a single list or displays them according to their source. Meta-search engines enable…

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Programmatic buying already has a foothold to grow in MENA

2013 turned out to be a big year for programmatic buying globally with some estimates putting spends at $12 Billion USD by year end, a whopping 60% higher than 2012 (Source: Magna Global). What’s more, estimates forecast programmatic buying to…

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