Category: SEO

local-saudi-search

Blog

How Saudis search online: the importance of search intent

The importance of search in the consumer journey cannot be taken lightly. Consumers in this region are very technologically adept and want more out of their brand experiences online. When looking at Saudi Arabia specifically, according to Global World Index,…

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e-commerce-UX

Blog

4 Ways to Maximize the UX for E-commerce

Consumers have a very limited attention span. We’ve spoken time and again about how quickly you can lose their attention online if the experience isn’t seamless. In a previous post, I highlighted the importance of page speed, but creating a…

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ROI

Blog

How to Use Keyword Value to Evaluate the ROI of SEO

The mechanics of organic search can be hard for search marketers to explain to marketers but what’s really crucial for them to understand are the benefits. The myths about the practice need to be debunked. Otherwise, the relationship between the…

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Blog

5 Myths About SEO

While most companies understand that they must invest in Search Engine Optimization (SEO) in order to drive traffic to their website, many underestimate the full value of the practice. We often see brands investing in paid search, paid social and…

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Blog

6 Key Takeaways from SMX London 2017

SMX London 2017, Europe’s largest search conference, took place a few weeks ago and revealed all the latest developments in the world of Search, as well as how webmasters and marketers can embrace them. A major focus this year was mobile,…

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Blog

Keyword Planner has got Search Marketers on their Toes: PART 2

Last week, we went over how two major alterations have affected the way marketers approach search, specifically how keyword search volumes have been compromised. It appears that Keyword Planner’s aggregation of alterations of similar words and phrases to give a…

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Blog

Why Mobile Search Optimization is Crucial for Your App

Needless to say, mobile is drastically changing the way people use search today. Mobile search is no longer just about listing the relevant websites to a particular query, but rather delivering the right content through structured data and markup. Whether the query…

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Blog

4 Key Takeaways from SMX London 2016

We were recently at the largest search conference in Europe, SMX London 2016, where the driving theme was “users above all”. Optimizing for the best user experience has consistently been the single most important goal for search marketers and businesses…

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