Category: Social

Blog

Keeping Up With All the Updates: September

Users and brand managers rejoice! Twitter users no longer have to worry about mentions and media adding to their character limit, since the social giant rolled out the update last week. In other social news, here’s what happened during the…

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POV

The Inevitable Monetization of WhatsApp

BACKGROUND To the discontent of many, WhatsApp just announced that it will share user information with its parent company, Facebook. The messaging service claims they’re implementing these changes so that they can “explore ways for you to communicate with businesses…

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Keeping Up With All the Updates: August

August has been quite the exciting month. With the world tuning into the Olympics, debating what made the pools turn green, marveling at the accomplishments of Michael Phelps or stunned to see the Japanese Prime Minister Shinzo Abe dressed up…

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POV

Instagram’s Stories

Background: It’s been a few weeks now since Instagram launched ‘Stories’, a feature that allows its users to stitch together photos and videos that then appear at the top of their followers’ feeds. The platform’s CEO, Kevin Systrom, has made…

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Keeping Up With All the Updates: July

Missed out on all the social media updates in July? Here’s what happened on the social front. OK FACEBOOK? Facebook is testing an AI-powered tool that instantly translates a post as it is being written up. This option lets you select…

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Keeping Up With All the Updates: June

With June coming to a close, here are the latest updates released and announced during the month. INSTAGRAM CERTIFIED Instagram is giving businesses an official page on their platform. This update is particularly interesting as it allows brands to further…

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Keeping Up With All the Updates: May

This month was an interesting one in the world of social media, Twitter rolled out new updates and Google held its annual IO conference. Here are four of the major updates that happened in May, and my take on how…

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Livestreaming in the Social Space

Livestreaming capabilities through social media apps are becoming the new norm for popular brands and celebrities, and increasingly for users at large. The factors fueling this growth are associated with the continuous move towards video content, the introduction of new,…

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Keeping Up With All the Updates: April

The social world is fast paced, so to make sure you’re on track, here are the top four most interesting updates this month and how they affect brands and/or users. FACEBOOK – YOUR ONE STOP SHOP Facebook had its F8…

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The Race towards Improved Functionality on Social

In all the updates that social platforms have been making over recent months, we have noticed a key focus on enhancing functionality. Facebook and Twitter specifically, seem interested in integrating search into the social experience. Who has won the battle?…

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