Last week, we went over how two major alterations have affected the way marketers approach search, specifically how keyword search volumes have been compromised. It appears that Keyword Planner’s aggregation of alterations of similar words and phrases to give a combined total is flawed. In this post, we’ll go over the second modification- how Google is limiting keyword data for non-advertisers.
Google AdWords have now turned off keyword data for non-advertisers. Instead of the regular volumes, we now see ranges going as wide as 1,000-10,000 or even 100,000-1,000,000. New accounts set up on AdWords require the input of a credit card number and a campaign set up. For all the SEOs and content marketers out there, this opens up a black hole of data that would negate the purpose of the Keyword Planner in the first place.
For many of you now, you’ll see a little pop-up at the top of your account stating -“This page shows ranges for search volumes. For a more detailed view, set up and run a campaign.”
In response to this, Google issued official announcements on Twitter saying that the planner does not have live campaigns running to get keyword volumes and the warnings are caused by a “technical issue”. However, the warnings still persist.
We expect the issue to go away, but in the meantime SEOs will have to rely on using legacy accounts that have been in existence for years, or accounts that have run a paid campaign at any point.
The changing world of AdWords is keeping marketers guessing what Google’s end goal is. At the moment, we can’t comment on how long these changes will be in effect or what consequence will arise out of it. However, as long there is a gap or skew in data, we need to account for keywords with overestimated volumes or use Search Console to find the information we cannot get through AdWords. So to all the search marketers out there all I can say is – brace yourselves, penguins are coming.
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