Omnicom Media Group MENA launches Resolution in the Middle East

Dubai, January, 2013: Omnicom Media Group MENA, the holding company of OMD and PHD, has announced that it is integrating its specialist digital resources into the Resolution global network. Building on its existing resources in the region, Resolution MENA will be the group’s digital specialist brand focusing on performance marketing.

Resolution MENA will cover three key services, search, including SEO and SEM, real-time bidding and social advertising. Instead of campaign-based activities, Resolution MENA will focus on activities that are constantly rebooked, using programmatic digital media buying.

Capitalizing on growing demand for such specialist services, this move prepares the group and its clients for a future dominated by data-rich and technology-driven marketing solutions. This builds on the solid foundations it has created in this area since 2005, servicing a prestigious portfolio of accounts drawn from OMD and PHD. Resolution MENA will see additional talent joining the team, as well as the introduction of new services and systems. The global Resolution network is also Google’s largest agency partner, with 2012 billings in excess of $1 billion.

“It is very exciting to see such talent and expertise coming together as one across the world,” commented Elie Khouri, CEO of Omnicom Media Group MENA. “What we will see is a concerted move towards best practice, as we will be able to share with and learn from our peers in the Resolution network more consistently. Everybody will gain as a result.”

The consolidation of Omnicom Media Group’s specialist offering in this space across the world provides clients and stakeholders with a consistent cutting-edge process and product. At the same time, it facilitates the integration of this specialist discipline with the rest of clients’ account operations.

“The technical nature of performance marketing has led to it being often treated separately from the rest of advertisers’ media operations, thereby reducing the synergies that could have been otherwise realized,” said Dimitri Metaxas, regional executive director-digital at Omnicom Media Group MENA. “This is why Resolution is such a strong offering as it integrates search back into a brand’s overall digital activities, enabling us to measure cross-media attribution and improve direct ROI.”

Resolution MENA relies on its seven years of search experience, its team of 10 specialists and regional innovations such as the launch of the Middle East’s first agency trading desk, Accuen. Real-time buying and social advertising are already services being provided to clients with excellent results.

As its general manager, Jassim Ali leads the Middle East operation of Resolution. Ali was previously regional director-digital development at Omnicom Media Group MENA and continues to report to Dimitri Metaxas. Resolution led globally by Alan Osetek, its US-based president. Dean Gardner is the managing director of Resolution’s EMEA hub in London.