local-saudi-search

Blog

How Saudis search online: the importance of search intent

The importance of search in the consumer journey cannot be taken lightly. Consumers in this region are very technologically adept and want more out of their brand experiences online. When looking at Saudi Arabia specifically, according to Global World Index,…

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e-commerce-UX

Blog

4 Ways to Maximize the UX for E-commerce

Consumers have a very limited attention span. We’ve spoken time and again about how quickly you can lose their attention online if the experience isn’t seamless. In a previous post, I highlighted the importance of page speed, but creating a…

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Google-Local-Search

Blog

A Brief History of Google Local Search

Over the years, Google has proven time and time again that it has a keen understanding of user behavior. Improving the functionality of the search engine wasn’t just about adding more listings, but also enhancing the user experience. They innovated…

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local-search

Blog

Why Google Local Search is So Important

Next year, Google will celebrate its 20th anniversary. But, can you imagine a world without the search engine? The service has made the lives of consumers and businesses a whole lot easier. As the company evolved, so did its range…

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Speed

Blog

No Time to Waste: The Importance of Page Speed

Page speed is affecting your conversions, whatever the channel. With user’s attention dwindling, this doesn’t come as a surprise. What is it exactly? Page speed is the time it takes for a page to fully display the content. The faster…

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email

Blog

Email Marketing – Things to Keep, Stop and Start Doing

These days, there’s more than one way to communicate with your customers through digital marketing and email should be a key component in your overall strategy. Many complain about their emails struggling with open rates, conversions and un-subscribers. How do…

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resolution-email-marketing

Blog

What’s the Right Email Marketing Platform For You?

Choosing the right email marketing software for your business can be a lengthy process. There’s so many things to take into consideration: How easy is it to use? How much does it cost? How many other companies are using it?…

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ROI

Blog

How to Use Keyword Value to Evaluate the ROI of SEO

The mechanics of organic search can be hard for search marketers to explain to marketers but what’s really crucial for them to understand are the benefits. The myths about the practice need to be debunked. Otherwise, the relationship between the…

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