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Keeping Up With All the Updates: September

Users and brand managers rejoice! Twitter users no longer have to worry about mentions and media adding to their character limit, since the social giant rolled out the update last week. In other social news, here’s what happened during the…

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5 Things to Avoid with Your Email Marketing

Last month, we gave you 5 Steps to Spruce up Your Email Marketing, which looked at the techniques you should consider when implementing your email marketing strategy. Now it’s time to take a glimpse at the other end of the…

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Keeping Up With All the Updates: August

August has been quite the exciting month. With the world tuning into the Olympics, debating what made the pools turn green, marveling at the accomplishments of Michael Phelps or stunned to see the Japanese Prime Minister Shinzo Abe dressed up…

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5 Steps to Spruce Up Your Email Marketing

Marketers often associate ineffective email marketing campaigns with the need to eliminate them from their overall communication strategies. However, this is because they haven’t learned how to optimize the practice yet. In fact, in 2015 during Black Friday, email marketing…

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Keeping Up With All the Updates: July

Missed out on all the social media updates in July? Here’s what happened on the social front. OK FACEBOOK? Facebook is testing an AI-powered tool that instantly translates a post as it is being written up. This option lets you select…

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Why Mobile Search Optimization is Crucial for Your App

Needless to say, mobile is drastically changing the way people use search today. Mobile search is no longer just about listing the relevant websites to a particular query, but rather delivering the right content through structured data and markup. Whether the query…

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Keeping Up With All the Updates: June

With June coming to a close, here are the latest updates released and announced during the month. INSTAGRAM CERTIFIED Instagram is giving businesses an official page on their platform. This update is particularly interesting as it allows brands to further…

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4 Key Takeaways from SMX London 2016

We were recently at the largest search conference in Europe, SMX London 2016, where the driving theme was “users above all”. Optimizing for the best user experience has consistently been the single most important goal for search marketers and businesses…

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Keeping Up With All the Updates: May

This month was an interesting one in the world of social media, Twitter rolled out new updates and Google held its annual IO conference. Here are four of the major updates that happened in May, and my take on how…

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