Blog

How to Make SEO and CRO Work Together

As Search Engine Optimization (SEO) experts, we spend a considerable amount of time assessing the usability of our client’s websites. The most important part of the process is to constantly step out of our marketing shoes and try to understand…

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Q&A: Talking Digital with insydo

In this edition of our client Q&A sessions, we had a chat with Tanaz Dizadji, founder of insydo, about the challenges and learnings from marketing a digital startup. Why do you think digital (social, search, SEO etc.) is so essential to…

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Livestreaming in the Social Space

Livestreaming capabilities through social media apps are becoming the new norm for popular brands and celebrities, and increasingly for users at large. The factors fueling this growth are associated with the continuous move towards video content, the introduction of new,…

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Keeping Up With All the Updates: April

The social world is fast paced, so to make sure you’re on track, here are the top four most interesting updates this month and how they affect brands and/or users. FACEBOOK – YOUR ONE STOP SHOP Facebook had its F8…

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The Race towards Improved Functionality on Social

In all the updates that social platforms have been making over recent months, we have noticed a key focus on enhancing functionality. Facebook and Twitter specifically, seem interested in integrating search into the social experience. Who has won the battle?…

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Keeping Up With All the Updates

A lot of interesting social platform updates have made the rounds recently, so we decided to give you a run-down of what they are and what they mean for brands and users. INSTAGRAM MAKES SOME MAJOR CHANGES First off, Instagram…

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Does Google Prefer AMPlified Listings Over Organic?

Recent research data from Google has revealed that 40% of users abandon a website after just three seconds if it doesn’t load quickly enough. The impact of such decreasing user engagement has pushed the tech giant to undertake their latest…

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The Rise of the ODE

If you think back to just five years ago, could you have predicted that the way we transact today would be so drastically different? That at the touch of a button, you could order and pay for a taxi, get…

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Instagram launches ads in MENA. Now What?

At five years old, Instagram has become notorious for being stylish and inspiring, and what once started as a simple square format has broadened to now offer portrait and landscape canvases as well – for both images and videos. Instagram…

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