Resolution showcases best practice at Dubai event

Dubai, March 25, 2013: Resolution, the full service performance marketing agency of the Omnicom Media Group, is staging Performance>Next, a half-day conference on March 27th in Dubai. It will highlight ways for brands to get the best out of performance marketing, showcasing best practice, case studies and future trends.

The agenda will cover several key disciplines, such as paid search, SEO, conversion optimization, programmatic buying, data-driven advertising, digital measurement and online attribution.

Featured speakers include Alan Osetek, President of Resolution Worldwide, Dean Gardner, Managing Director of Resolution EMEA, Dave McAnally, Content Solutions Director of Resolution USA, Jassim Ali, General Manager of Resolution MENA, and Kasper Skou, CEO of Semasio. The interactive sessions are designed to help attendees better understand and integrate Performance Marketing into their overall media activities for optimum business results.

“We are very fortunate to have been able to assemble such a powerful speaker line-up, which features some of our best global talent,” commented Jassim Ali. “While there is considerable interest in performance marketing services, we need to make sure they are deployed with best practice in mind, which today means audience-centric, data-driven, multi-channel communications. With Performance>Next, we aim to bring the science, the innovations and the imagination that will enhance our clients’ business results.”

This by-invitation only event comes at a time when brands increase their focus on digital marketing and explore ways to increase their ROI.