Brands are often surprised to discover powerful groups of consumer advocates they hadn’t considered before. At Resolution MENA, we use a combination of a brands’ own analytics data, as well as data from leading industry resources, such as search engines, social networks, and top digital measurement and research services, to discover these powerful, but previously overlooked audience segments.
For example, a marketer focused exclusively on a B2B audience might have a powerful following of consumer advocates that has long been overlooked. Identifying just one or two of these key, but previously unknown audiences, can mean the difference between a good year and a great year for the brand.
Get in touch with us to find out how we can help you find these previously untapped audiences.