The importance of search in the consumer journey cannot be taken lightly. Consumers in this region are very technologically adept and want more out of their brand experiences online. When looking at Saudi Arabia specifically, according to Global World Index,…
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At Omnicom Media Group MENA, water is an issue that we’ve rallied behind. In honour of World Ocean’s Day, we caught up with the Group CSR manager, Alanna Turpin, to talk about our commitment to minimizing the impact of the…
Consumers have a very limited attention span. We’ve spoken time and again about how quickly you can lose their attention online if the experience isn’t seamless. In a previous post, I highlighted the importance of page speed, but creating a…
White Papers See All
In our latest white paper, produced in partnership with Annalect, we outline the importance of data and advise on how to build the right infrastructure.
Check out Resolution's latest whitepaper about inbound marketing.
In this white paper, we explore how technological advancements and 'always-on' consumers have given rise to the on-demand economy, and how brands must adapt to survive in this environment.
Demystifying Programmatic Buying
Our latest white paper, aims to address the concerns that exist and explain some of the jargon associated with the discipline.