The Rise of the On-Demand Economy

Technological advancements and the ‘always-on’ consumer have given rise to an economy where goods and services are expected immediately (aka the on-demand economy). So what is the on-demand economy? It is the economic activity created by companies to fulfill consumer demand via the immediate provisioning of products and services. Basically, these services aim to add convenience to people’s daily lives. We’re seeing a complete paradigm shift in the way consumers make transactions for goods and services.

To read more about this and how brands should approach the changing consumer mindset, download our latest white paper.