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Google Announces Close Variant Expansion for Phrase Match and Broad Match Modifiers
By The Resolution Media Team | August 15, 2019
Background Google recently rolled out an update to expand the query mapping of Phrase Match and Broad Match Modifier (BMM) keywords. Because this update is a definitive change to the most fundamental targeting criteria in search — the keyword —…
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POV
Google Plans to Sunset Average Position with Prominence Metrics
By The Resolution Media Team | July 2, 2019
Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be sunsetting one of the original metrics reported in Google Ads:…
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POV
It’s About Time: Instagram Offers Branded Content Ads
By The Resolution Media Team | June 19, 2019
Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…
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Twitter See All
The finalists for the 2019 Microsoft Advertising Agency Awards have been announced and Resolution is thrilled to be… https://t.co/I2lJBZ8lZn
RT @OmniwomenChi: We're happy to introduce our Director of Events, @sakinah_c from @ResolutionMedia: "I want to help create events that bu…
Resolution Australia has been named the "Employer of Choice" for the FIFTH YEAR IN A ROW by @bandt Magazine! Huge s… https://t.co/gtQHU96EcY
In an interview with @Kenshoo, Glenn Molina highlights how their features are built to solve some of the industry d… https://t.co/vbSjAnw5cX
Shout-out to our very own @rachelaguiar for being named Co-Chair of @OmniwomenChi! We are so grateful for the work… https://t.co/tuz9m6oLaT
RT @Hearts_Science: #Digital ad behemoths like Google & Facebook overwhelm #advertisers. Our own @meganpagliuca, Chief #Data Officer, weigh…
.@ResolutionGER spoke all about smart affiliate marketing strategies on a panel at Tactixx – one of Germany's top e… https://t.co/GUBQaXk08E