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Google Announces Close Variant Expansion for Phrase Match and Broad Match Modifiers
By The Resolution Media Team | August 15, 2019
Background Google recently rolled out an update to expand the query mapping of Phrase Match and Broad Match Modifier (BMM) keywords. Because this update is a definitive change to the most fundamental targeting criteria in search — the keyword —…
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POV
Google Plans to Sunset Average Position with Prominence Metrics
By The Resolution Media Team | July 2, 2019
Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be sunsetting one of the original metrics reported in Google Ads:…
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POV
It’s About Time: Instagram Offers Branded Content Ads
By The Resolution Media Team | June 19, 2019
Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…
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Twitter See All
We are so honored to have been awarded an esteemed Silver ✨ARF David Ogilvy Award✨ in the pharmaceuticals category!… https://t.co/OEoBUDKkfb
Bringing the glitz to the @PM360online Trailblazer Awards. #redcarpetready https://t.co/mzMzZVVYzC
We had an absolute blast last night at both the @MSFTAdvertising Agency Awards and the @PM360online Trailblazer Awa… https://t.co/qaXsgVIids
Congratulations @ResolutionAU! Well deserved and fingers crossed for the win! 🤞🙌 https://t.co/AVvVTgpdhS
Today, we remember and honor the men and women who lost their lives on this day 18 years ago #NeverForget https://t.co/DHcYHVluNt
A special birthday surprise took place at our Chicago office today. Happy Birthday, Dennis! 🎉✨ https://t.co/FHp5Z2qZA6
.@PathwayOMG, the integrated agency within Resolution, has recently been recognized by @PM360online as a finalist f… https://t.co/n6t8ZDrK6W
The finalists for the 2019 Microsoft Advertising Agency Awards have been announced and Resolution is thrilled to be… https://t.co/I2lJBZ8lZn