Instagram Offers Branded Content Ads

Advertisers can now promote creators' organic branded content posts as feed ads on Instagram.

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Resolution helps brands understand how consumers are searching with AI-powered digital assistants.

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Omni Takes Data-Driven Marketing To The Next Level

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM

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WEBINAR: New People-Based Programmatic Strategies to Acquire More Customers

February 28, 2019

From AI to audience targeting to personalized experiences, there are a wealth of new people-based best practices to help you acquire more customers from your programmatic campaigns. Join Resolution Media, LiveRamp, and DialogTech for a crash course in people-based programmatic advertising for 2019.

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POV

Google Plans to Sunset Average Position with Prominence Metrics

Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be sunsetting one of the original metrics reported in Google Ads:…

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POV

It’s About Time: Instagram Offers Branded Content Ads

Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…

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Five Key Announcements from Kenshoo’s K8 2019

On Wednesday, June 12, Kenshoo hosted their annual K8 West conference at the Filoli Gardens in Silicon Valley, bringing together digital advertisers and publishers from all over the globe for a day of product announcements, education, and empowerment. The main…

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