Category: Amazon


Speakable Schema and Voice

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new itemProp called Speakable,…

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POV: Syncing eCommerce and Product Search to the Customer Journey

Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…

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