Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…
Photo: Shareen Pathak (Digiday) & Kris McDermott (Resolution Media) Digiday hosted its annual Media Buying Summit in New Orleans, Louisiana last week where media buyers from agencies of all sizes spent several days deliberating the current state of the…
For the tech world, the beginning of January is characterized by one big event – CES. Accordingly, our Resolution team members spent the week walking the floors and meeting with partners at the show in Las Vegas. Below, they weigh…
Background A recent report showed that 56% of consumers begin with Amazon when searching for products online and in a survey Kenshoo found nearly the same percentage. Several studies show Amazon’s growing influence on search behavior not only for highly-transactional…
Disruption is Coming Here Here’s the plain truth, advertising as we know it is getting turned on its head. For the past century, a fundamental component of brand marketing was to take a product and wrap emotions around it. You’ll…
Did you catch Amazon’s commercials during the Super Bowl? There were three. At an estimated $5 million per 30-seconds during the big game, two of Amazon’s 10-second spots featured Echo and Alexa. Their final spot featured a bag of Doritos…
Alexa. Remember that name. She’s about to change everything. Who’s that Girl? On the heels of the Consumer Electronics Show (CES) in Las Vegas, Amazon has quietly positioned itself to become even more central to our lives. They are staffing…