Category: Apple

POV

Google Tracking Retention After Safari & Firefox Updates

Background Safari’s Intelligent Tracking Prevention (ITP) 2.0 was recently announced by Apple at its Worldwide Developers Conference in June 2018 and will be included in iOS 12 (mobile OS) and Mojave (Mac OS). The new feature will immediately partition cookies…

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POV

The Latest Ecosystem – Search Ads in Apple’s App Store

Overview Apple, an Omnicom Media Group client, recently announced they will be testing ads in their U.S. App Store’s search results. The ads will allow marketers to promote their apps above the “organic,” or unpaid, listings. These app ads will…

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