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Background Google recently announced its much anticipated Customer Match — which enables marketers to sync customer email data with signed-in Google users and to target those customers in Google search, YouTube and Gmail ads — will be rolled out for…
Background Recently, Salesforce announced the release of their updated Marketing Cloud and Active Audiences. New features enable brands on the Salesforce platform to seamlessly target their already known customers across the web. In addition to the typical owned channels (email,…
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