Category: Google

POV

Google Plans to Sunset Average Position with Prominence Metrics

Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be sunsetting one of the original metrics reported in Google Ads:…

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10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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Not Exactly a Match: The Evolution & Impact of Match Types

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

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Speakable Schema and Voice

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…

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Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

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Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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Google CEO Lays Out Tech Roadmap at I/O 2018

The annual Google I/O conference, which brings together developers from all over the globe to explore the next generation of technology, kicked off this week in Mountain View, California. It’s apparent that digital is becoming seamlessly integrated into every facet…

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