Category: Google

POV

Google Tracking Retention After Safari & Firefox Updates

Background Safari’s Intelligent Tracking Prevention (ITP) 2.0 was recently announced by Apple at its Worldwide Developers Conference in June 2018 and will be included in iOS 12 (mobile OS) and Mojave (Mac OS). The new feature will immediately partition cookies…

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POV

Not Exactly a Match: The Evolution & Impact of Match Types

Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has redefined what these terms mean to…

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Speakable Schema and Voice

Schema and other structured data are becoming more vital to the future of Voice Search, especially on Google Home and Google Assistant enabled devices. Google’s latest major structured data related announcement voiced support for a new schema.org itemProp called Speakable,…

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POV

Google Marketing Live 2018 Keynote Takeaways: “Advertising For Everyone”

Background The rapid evolution of technology, such as enhanced machine learning, has empowered advertisers and marketers with a plethora of opportunities to fulfill personal, relevant and frictionless experiences for consumers. Google’s annual Marketing Live conference represented another push toward an…

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POV

Google Consolidates and Rebrands DoubleClick and AdWords Products

Background On June 27, Google announced that it would consolidate and rebrand its entire suite of DoubleClick and AdWords products into three brands: Google Ads, Google Marketing Platform, and Google Ad Manager. This move will retire the DoubleClick and AdWords…

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Blog

Google Rolls Back Longer Search Result Snippets

In December 2017, Google officially increased the length of search result snippets from around 160 characters to a maximum of 320 characters. Five months later, Google reverted to shorter descriptions as confirmed by Google’s Public Liaison of Search Danny Sullivan…

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Google CEO Lays Out Tech Roadmap at I/O 2018

The annual Google I/O conference, which brings together developers from all over the globe to explore the next generation of technology, kicked off this week in Mountain View, California. It’s apparent that digital is becoming seamlessly integrated into every facet…

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What to Consider When Forming a Paid Search Competitor Strategy

Competitor keywords present unique opportunities that regular brand and non-brand keywords do not.  However, they can come with headaches or can wind up being inefficient if not employed correctly. We’ll explore what’s worth considering when determining a competitor spend approach…

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Blog

The Importance of Schema.org

Schema, also called “microdata” or “structured data,” are elements of code that empower site owners to pull in more information about a topic into the search engine results page (SERP). Brands can utilize Schema.org to provide additional information around a…

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