Category: Performance Display

POV

It’s About Time: Instagram Offers Branded Content Ads

Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts as in-feed ads via Facebook Ads Manager. Previously, branded content on…

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Blog

Five Key Announcements from Kenshoo’s K8 2019

On Wednesday, June 12, Kenshoo hosted their annual K8 West conference at the Filoli Gardens in Silicon Valley, bringing together digital advertisers and publishers from all over the globe for a day of product announcements, education, and empowerment. The main…

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Blog

10 Highlights from Google Marketing Live 2019

Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies, capabilities, and client verticals. Google distilled its vision for consumer-first advertising in…

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